Email marketing is not only extremely cheap in terms of the cost per message, but it also has the highest conversion rate of all the digital marketing channels, making it the most cost-effective form of marketing available to your business. As an email marketing company in Houston, Texas, we specialize in getting your messages directly in front of the people that matter. The key to building a profitable email marketing campaign is proper audience segmentation and putting a long-term strategy in place. There are automated systems we can set up to create segmented audience groups based on your website traffic and the buying behaviors of your customers. To increase the success of your email marketing efforts, each of these audience groups must be targeted with a unique email marketing campaign that speaks specifically to their preferences and needs. It doesn’t matter whether your business is a startup or its been around for the last 30 years, once we’ve set up your targeted email campaigns, our Houston email marketing team will be able to keep your business busy with a continuous stream of leads.