Having quality content is important, your site also needs to look good. Original content will always give your website better traffic than images that are not your own as you could lose credibility as a business. Having a video on your website could really boost your website traffic.
At DIGITIV, we have a photography studio in our shop and are able to take professional photographs and also produce a video for your website.
Having a video on your site will do wonders for driving traffic, and they’re great for people who may not enjoy reading chunks of text to find out what you do and why they should invest in you as a brand or product. They are also a great thing to use on social media and show the fun side of you or your business. People also like a story – it’s a good way to show off who you are and what you do. At the end of the day, you need to show you have invested in yourself so your clients should do the same!
Investing in professional photos will give your business a corporate feel, and your potential customers will be able to see that you care about your own business. This is important as at the end of the day, you want people to buy into your brand. All images that are used on your site will be optimised to perform well in the Google rankings.